How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural co[...]

Addresses key issues faced by 'insider-researchers' - learners, practitioners and managers doing research projects in the organizations and communities in which they themselves work, or where they are already familiar with the setting.[...]